Content Marketing

When a cupcake aint just a cupcake

Do you know that there are over 14 million photos on Instagram with the hashtag #cupcake? And just like freakshakes , what most of these cupcakes taste like is usually besides the point, as it’s all about the way they Instagram, Snapchat or hashtag. Photo by Insataible Munch (Flickr) Side note: Does anyone actually eat [...]

Food…glorious food

Ahhh, Instagram. You have forever changed the way people eat. In the days gone by , a meal was mostly a meal...hopefully enjoyed with good company and at least a glass or two of vino. But in today's society, it almost seems sacrilegious to not spend hours styling and photographing your food, even if it [...]

All it takes is 4 words

If a client comes to see you for nutrition advice on how to achieve a healthy lifestyle goal, most of us would have no hesitation in working out a plan to help the client achieve this goal. The plan would include a strategy, specific tactics, measures and ongoing reviews to determine how the plan is [...]

The great grain debate – the love version

On a recent trip to the beautiful South Africa, I was reading the in-flight print magazine (yes, print publications do still exist, even if only when thousands of feet in the air where wifi capabilities are still limited) and I came across this article titled "The Grain Debate." "Oh no, here we go", was my [...]

You built it…did they come?

I remember watching the movie "Julie and Julia" about Julie Powell who wrote a blog chronicling her attempt to cook all the recipe's in Julia Child's Mastering the Art of French Cooking. When Julie wrote her first few posts, she was not surprised that no-one had read her online thoughts. However, quite quickly her followers [...]