our work

Dairy Australia: Dispelling myths

Working within the “Dairy Matters” online campaign, the FoodBytes team created compelling and evidence-based responses to consumer questions about dairy health and nutrition. The tone and content was designed to present the facts in a non-defensive way and include substantiated statements to dispel myths and provide a trusted source of relevant and information. [...]

Bialik College: Bringing nutrition into the wellness program

FoodBytes developed and executed a range of nutrition seminars for students across primary and high school ages using credible nutrition content that was delivered in a fun and engaging manner based on the ages of the children. The seminars included interactive trivia games, food activities and engaging videos. The students feedback was [...]

Australian Onions: raising the nutrition profile

Together with industry colleagues, we developed a suite of resources including a literature review of the health benefits of onions, a report outlining the allowed nutrition and health claims as per Australian food and consumer law, creation of key messages and media statements for future media campaigns, a keyword research report to optimise [...]

BARLEYmax: A health professional communications strategy

Developed a robust 3 year strategic brand plan that included a broad range of health professional marketing activities. We worked with The Healthy Grain team to host seminars at dietitian conferences, commissioned a systematic literature review to develop a unique health claim, developed a scientific report summarising all the research and [...]