Together with industry colleagues, we developed a suite of resources including a literature review of the health benefits of onions, a report outlining the allowed nutrition and health claims as per Australian food and consumer law, creation of key messages and media statements for future media campaigns, a keyword research report to optimise web copy and an issues management manual. The outcome for Australian Onions included new opportunities to engage with industry stakeholders, as well as an increase in awareness and usage of onions by consumers.