![Screenshot 2020-03-10 at 8.35.38 pm](https://www.foodbytes.com.au/wp-content/uploads/2020/03/Screenshot-2020-03-10-at-8.35.38-pm.jpg)
Developed a robust 3 year strategic brand plan that included a broad range of health professional marketing activities. We worked with The Healthy Grain team to host seminars at dietitian conferences, commissioned a systematic literature review to develop a unique health claim, developed a scientific report summarising all the research and created digital and printed materials including a brand new website, infographics and recipe cards. Key performance indicators achieved included the creation of a health professional database for ongoing communication, key opinion leader advocates who shared brand information to their communities and acquired a FSANZ-approved unique health claim for the BARLEYmax grain.
![THG Low Res (40 of 94)](https://www.foodbytes.com.au/wp-content/uploads/2020/03/THG-Low-Res-40-of-94.jpg)
![THG Low Res (64 of 94)](https://www.foodbytes.com.au/wp-content/uploads/2020/03/THG-Low-Res-64-of-94.jpg)