Developed a robust 3 year strategic brand plan that included a broad range of health professional marketing activities. We worked with The Healthy Grain team to host seminars at dietitian conferences, commissioned a systematic literature review to develop a unique health claim, developed a scientific report summarising all the research and created digital and printed materials including a brand new website, infographics and recipe cards. Key performance indicators achieved included the creation of a health professional database for ongoing communication, key opinion leader advocates who shared brand information to their communities and acquired a FSANZ-approved unique health claim for the BARLEYmax grain.