Nutrition and Digital Bytes

Dairy Australia: Dispelling myths

Working within the “Dairy Matters” online campaign, the FoodBytes team created compelling and evidence-based responses to consumer questions about dairy health and nutrition. The tone and content was designed to present the facts in a non-defensive way and include substantiated statements to dispel myths and provide a trusted source of relevant and information. [...]

Bialik College: Bringing nutrition into the wellness program

FoodBytes developed and executed a range of nutrition seminars for students across primary and high school ages using credible nutrition content that was delivered in a fun and engaging manner based on the ages of the children. The seminars included interactive trivia games, food activities and engaging videos. The students feedback was [...]

Australian Onions: raising the nutrition profile

Together with industry colleagues, we developed a suite of resources including a literature review of the health benefits of onions, a report outlining the allowed nutrition and health claims as per Australian food and consumer law, creation of key messages and media statements for future media campaigns, a keyword research report to optimise [...]

BARLEYmax: A health professional communications strategy

Developed a robust 3 year strategic brand plan that included a broad range of health professional marketing activities. We worked with The Healthy Grain team to host seminars at dietitian conferences, commissioned a systematic literature review to develop a unique health claim, developed a scientific report summarising all the research and [...]

A world of cherry wonder

Last month, I was  invited by the Victorian Cherry Association and Vikki Leng Enterprises to visit one of the  many Victorian cherry orchards that us Melbournians are lucky enough to have (almost) on our doorstep. Australians love cherries, especially at Christmas time. Our country produces about 15,000 tonnes of cherries every year, with the [...]

When a cupcake aint just a cupcake

Do you know that there are over 14 million photos on Instagram with the hashtag #cupcake? And just like freakshakes , what most of these cupcakes taste like is usually besides the point, as it’s all about the way they Instagram, Snapchat or hashtag. Photo by Insataible Munch (Flickr) Side note: Does anyone actually eat [...]

Food…glorious food

Ahhh, Instagram. You have forever changed the way people eat. In the days gone by , a meal was mostly a meal...hopefully enjoyed with good company and at least a glass or two of vino. But in today's society, it almost seems sacrilegious to not spend hours styling and photographing your food, even if it [...]