Our nutrition marketing strategy services are designed around the McKinsey digital customer journey model.
We align your business objectives with customer journeys, draw out tactics to sustain user engagement and drive your bottom line, outline the metrics that will help you track progress and provide a clear roadmap for rolling out the strategy.
We can offer
- Situational analysis and a digital brand vision
- Digital business strategy design and implementation
- Facilitation of strategic marketing sessions with brand teams
- Nutrition strategy roadmap development and project plan for activation
- Establish marketing channel goals (digital and offline) aligned to key business objectives
- Engagement strategies that map key touch points across the ideal customer journey
- Detailed content strategy aligned to over arching strategic objectives
- Social media content plans – templates designed to facilitate ongoing content development across social platforms
An excellent strategy is only as successful as the people who drive it, so we always align your external efforts with your internal conditions. You’ll understand how to make the most of your resources, the skills your team should be developing and the knowledge that needs to be shared internally.
Get in touch to find out more about our nutrition marketing strategy services.