You built it…did they come?

I remember watching the movie “Julie and Julia” about Julie Powell who wrote a blog chronicling her attempt to cook all the recipe’s in Julia Child’s Mastering the Art of French Cooking. When Julie wrote her first few posts, she was not surprised that no-one had read her online thoughts. However, quite quickly her followers grew and before long she was a published author.

Most of us are not fortunate enough to start off with a blog and land up featuring in a Hollywood blockbuster. However, there are a few easy steps one can take to make sure that if you build good content, it can be seen and consumed in all the right places.

Piggyback

I recently wrote two guest posts for online dietitian networks, the first on Dietitian Connection, with a focus on using social media to leverage your professional networks and grow your business. The second piece appeared on N4 Food and Health, where I provided tips for content marketing. The advantage of using these platforms to share my knowledge, was the opportunity to piggyback on their wide distribution channels and followers, whom I would otherwise be unable to reach if I only posted on my blog site.

Check your Calendar

Food and nutrition is relevant to the whole human race. There is therefore usually a plethora of nutrition and food events taking place year round, whether it is some foodie festival or with a nutrition focus like the recent National Nutrition Week.  Prepare and release your content a few days before the planned event and that way you can potentially ride the wave of the media buzz around the event. Have a think about the right hook so your content has more chance of being promoted if you appeal to the right audience.

Don’t Be Afraid to Ask

Posting links to your content on Twitter and other platforms is great, but take it a step further and ask others to share your content too. Dietitians have so much valuable content to share. By approaching industry leaders and business influencers with a high level of interest in your topic, you could leverage these super connected people to get your content out there.

Whether your focus is B2B or B2C marketing, if you want Google to favour your content above others, you need to offer interesting and quality content, but equally if not more importantly, make sure it gets seen. In the cluttered online world where content is king but distribution is God almighty, you need to make yourself seen and heard. Once your target audience sees your interesting and unique content, you will start getting more followers just like Julie Powell, but I still cannot guarantee you will get to feature in a Hollywood movie.