Nutrition and Digital Bytes

Are You a Super Hero Dietitian

Do you know that Google receives well over 4 million search queries every single minute of every single day? Now that’s a lot of content! With “content clutter” now an over-used buzzword, it is harder than ever for dietitians to achieve cut through, especially when anyone can be a publisher and the internet is one [...]

Is there a real person behind your social media?

As technology and the way we communicate evolves at a rapid pace, there are some things that stay the same. Mainly, the importance of people skills. This is true for both people and businesses alike. Even the most well thought-out and perfectly executed social plan can fall flat if it loses sight of the essential humanity [...]

A gram is not always a gram

When I was studying to become a dietitian, a gram was an essential measurement used to create the perfect nutrition concoction to feed a critically ill patient who required total parenteral nutrition. Fast forward almost two decades and a “gram” now has the power to reach thousands of people and influence many more on the [...]

All it takes is 4 words

If a client comes to see you for nutrition advice on how to achieve a healthy lifestyle goal, most of us would have no hesitation in working out a plan to help the client achieve this goal. The plan would include a strategy, specific tactics, measures and ongoing reviews to determine how the plan is [...]

10 things I have learned in my first year

Today is my first birthday. A little over a year ago I left the constraints of a corporate job with very little flexibility for growth and a work ethic more aligned to an outdated school system as opposed to an innovative company. With trepidation and a lot of blank spaces in my new business plan, [...]

Reach out and connect

Dietitians know that it’s one thing to share nutrition content on social platforms, yet quite a different challenge to get people to take notice and more importantly take an action, such as signing up to a newsletter, asking for nutrition advice or making a lifestyle change. Below are five common mistakes that I see dietitians and nutritionists [...]

Is sharing really caring?

I feel so lucky. I have the best social media fan and loyal brand advocate one could ever hope for. It's my 11 year old niece. Every time I post my latest meal on Instagram or share a Facebook status update, she is there to give me a thumbs up, share my post and of [...]